Marketing and Business to Business communication

Why attend?

This workshop is for business people who want to learn which key marketing structures to use to help connect with their customers and consumers. There are 10 key marketing structures that the more successful businesses and organisations use to grow their business. We cover all of these and more including branding your business or organisation. We will cover a key communication process and format that will help businesses and organisations to effectively communicate with its customers.

Here’s what we’ll cover…

  • Setting your objectives – where do you want to get to?
  • How to analyse the market to find opportunities – a focused approach.
  • How to build a solid foundation for your business. How to see if your business capabilities fit with the markets opportunities to enable you to deliver the best results.
  • How to build effective strategies for your business – including communication strategies.
  • How to differentiate your product or service from your competitors.
  • The marketing plan – its content.

And here are the benefits…

  • We will take you through how to use the 10 key marketing structures and show you how to use them.
  • We use two case studies to help illustrate how to use these key structures.
  • You will see how to build an effective communications strategy to help you develop your business with existing and new customers.
  • Marketing is a key driver of business growth and our workshop helps you focus your resources to obtain the best payback. Marketing need not be expensive but it can be wasteful.
  • Effective marketing will enable you to understand your customers’ needs and satisfy them profitably.
  • The workshop is to be run by a business man who has successfully built and developed brands and businesses in a number of different markets including food, drink, healthcare, packaged goods and engineering. His experience covers both the private and public sectors. He is a Member of the Marketing Society (MMS) and two of his brand developments have been awarded Charted Institute of Marketing (CIM) awards. He has also spoken on marketing and building brands at industry conferences.

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